CPA Marketing 101


What Is CPA Marketing?

Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)


How Do I Make Money With CPA Marketing?

CPA Marketing is an excellent way to generate revenue on your site. You can accomplish it with three simple steps. Let's get started.


Step #1 - Go Find an Offer

The first step is to search for an offer that will align with the traffic you get on your site. There are many different CPA networks to choose from all with hundreds of offers so you should not have a problem finding something that's right for you. You can search based on network, category, price, keyword, etc.

Once you find an offer that seems to match your needs you can read the offer details. The listings generally offer basic information such as what kind of traffic is allowed or what users are required to do. If it seems like a good match, click the 'landing page preview' button. Now you will see the pages that your visitors will see when they click the CPA link. If it looks shady, walk away, because it will shady to your visitors too and it will not convert. The more fields on a page the lower the conversion rate so keep this in mind, although more fields compensate with higher commissions. You'll have to weigh it out.


Step #2: Join a CPA Network

Once you decide the offer looks right for you, you need to join the network that runs the offer. To apply simply click the link on the offer page. The application will ask you for your phone number, which they will call you at. For many affiliate marketers this poses a bit of a problem, as we aren't used to talking with others when making money.

You are going to need to get accepted. The CPA network isn't trying to be difficult. They just want to make sure that you are as legitimate a business as they are. Just be transparent. Keep in mind you don't have to be a 'rock star' to get accepted, so if you are new, be honest and tell them that.


Step #3: Build Your Website around CPA

After you are accepted at the network you want to join, and you have a CPA offer that's read, it is time for you to implement your CPA into your website. What's great about CPA you can have a website that looks like a Fortune 500 Company and you don't waste your time putting up ugly banners that pay hardly anything if at all. There's no need for in your face advertising with CPA.

There you go - three easy steps and you too can be participating in CPA Marketing.


4 Tips to Get Accepted by a CPA Network

There are so many rumors out there about the affiliate community and how it is really hard to get accepted by a CPA Network. Many people feel discouraged before they even start and so they don't bother, only later they find out it wasn't that hard. Here are 4 tips to get you accepted by a CPA Network. My recommended CPA network to get started with is MaxBounty


Tip # 1

Register for a minimum of twice the number of networks that you really want to work with. For example, let's say that you want to start by working with 4 different CPA Networks, and then you need to register to 8 different networks. You will be accepted by approx. 50% of the networks that you apply to.


Tip # 2

Begin by building your blog. WordPress is a good platform to start with. It's easy to learn and you can easily use open source. It will take a little time to learn it, but there are tons of great tutorials to be found on Google. Building your blog can be fun! It's also not quite as intimidating as building a website from scratch.


Tip # 3

Begin by applying to the smaller CPA Networks. You should not begin by applying to the larger more popular Networks. They get huge numbers of applications every day and so whether they actually go through all the apps remains debatable. Even if they do check all the apps, they can be very picky because they know tomorrow there will be another big stack of applications waiting for them. Instead, focus on the smaller Boutique Networks, where there are fewer affiliates registering, because fewer people are aware of them. They pay attention to the applications they get and you are far more likely to not just get a more personal experience, you are much more likely to be accepted.

Tip # 4

Be determined about getting accepted by the network. Only a few Networks process your first application and that's OK just as long as you know that's the name of the game. Accept it and play by their rules. A couple of days after you fill out your first application, if you have not heard anything then find out who their Affiliate Manager is and send them an email. If the Affiliate Manager doesn't reply to your email in a few days, then look up their phone number and them. If you don't like the phone, you still need to get your nerve up to make this one call. It's that important.

Advertise your CPA and support it, by taking advantage of social media. There are many social media avenues for you to use. One of the most popular is forums, which are part of a CPA strategy. Forums have become very popular with thousands of people visiting them every day looking to learn and share their thoughts and ideas.

Most forums will even allow you to post CPA offers, and many allow you to place a link to your site, so that is a great way for you to start promoting your CPA and start to make money. You can add a little bit of content as well, so that forum members can read about your CPA offers. When you are done, you can paste your signature profile, which will increase your credibility.

You must make sure that the CPA offer you promote this way are relevant to the topic of the forum. For example, you won't post CPA related posts on an astrology forum if your CPA is about gardening.

Click on the Image to Join Max Bounty CPA Network




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